There was once this cat… She had a condition that made her LOOK surly. One day someone in the cat's family uploaded some images of her to the internet, and the whole world went nuts.

Seriously. The internet wrote all kinds of funny memes that collectively formed a very grumpy personality. We reached out and said, "Hey there, how about you write a book?" There was a click and the line went dead. (Cats don't like to talk on the phone, you know.)

Three years and three NYT bestsellers later, Grumpy Cat was a published author with her own line of stationery.

Concept, Content Creation, Art & Photo Direction, Design