When LEGO came looking for a publishing partner, it was a completely new type of partnership for both my company and LEGO. One of the first projects was to create a visual book that had some rules: 1. It must celebrate LEGO bricks, and 2. no bricks could be connected. (The reasons for this are complicated.)

I asked LEGO to send me bricks and elements separated into colors, and then hosted a group of a dozen creatives to come and play with them. Those experiments turned into a book of art created from bricks. That book kicked off a long and successful partnership that has sold millions of dollars in books, puzzles, and stationery products.

Design, Art DIrection